Retailing in Finland : ReportsnReports

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Retailing in Finland : ReportsnReports

Liberalised opening hours change competitive landscape
The Finnish government’s decision to allow almost unlimited opening hours for outlets below 400 sq m at the end of 2009 significantly changed the competitive landscape in Finnish retailing. Small convenience stores and forecourt retailers with less than 100 sq m lost the competitive advantage they had previously held. The plight of small retailers resulted in decreasing numbers of the smallest outlets. To improve their situation, the smallest convenience stores tried to specialise in offering entertainment or convenience. However, by the end of 2011, they had not been able to improve sales satisfactorily. The companies which displayed the fastest growth in shares were the leaders S Group and Kesko Oyj.
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