Dog Population and Dog Owner Demographics in the U.S.

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The report offers a present-day and historical analysis of dog owners, examining trends pertaining to the segments' financial, household, regional, ethnic, and generational composition, as well as trends stemming from dog owner attitudes about advertising, the environment, health, and the internet. Pet owners and the extensive pet industry that they support (everything from veterinarians to pet food to pet toys to pet supplements) have long been a backbone of the American retail landscape. 
Published: March 2012
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In the all-new report, Dog Population and Dog Owner Demographics in the U.S., Packaged Facts sheds light on America's dog owning population using unique data drawn from the Experian Simmons national consumer database. The report offers a present-day and historical analysis of dog owners, examining trends pertaining to the segments' financial, household, regional, ethnic, and generational composition, as well as trends stemming from dog owner attitudes about advertising, the environment, health, and the internet. 

Dog Owner Psychographics
Health and Medical Related Sentiments and Practices
Selected Health & Medical Psychographics: Adults Overall and Dog Owners vs. non-Dog Owners, 2011 (percent and index)
“Green” Sentiments and Practices
Selected “Green” Psychographics: Adults Overall vs. Dog Owners and Non-Dog Owners, 2011 (percent and index)
Media and Marketing Related Sentiments and Practices
Selected Media & Marketing Psychographics: Adults Overall vs. Dog Owners and Non-Dog Owners, 2011 (percent and index)
Internet Related Sentiments and Practices
Selected Internet-Related Psychographics: Adults Overall vs. Dog Owners and Non-Dog Owners, 2011 (percent and index)
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