Consumer Trends in the Make-up Market in UK, 2011

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Marketers in the Make-up market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Make-up market they account for and which consumer trends drive their behavior.

UK Make-up Market

Published: March 2012
No. of Pages: 73
Price: Single User License- US $ 7495    Corporate User License- US $ 14990

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Make-up is not considered an essential item and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The survey-based data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.Consumer survey data for the following specific categories: Eye Make-up, Face Make-up, Lip Make-up and Nail Make-up.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights
Early Young Adults consume 20% of Eye Make-up sold in the UK, yet they represent just 12% of the population. Individualism is the leading behavioral trend influencing Eye Make-up consumption. Marketers can use this information to target new products at this age group.

The UK Make-up market is shown to be highly fragmented with the top five retailers accounting for less than a fifth of the total Make-up market by volume. This means that retailers have weak bargaining powers with their suppliers as the supplier can easily go elsewhere.

Half of the UK population is classed as either Time Poor (26%) or Time Pressed (24%), however these two groups together account for a disproportionate 64% of the UK Make-up market by value. This shows that marketers have effectively targeted this group with their campaigns highlighting how long their products last (no requirement to re-apply) and how easy it is to use.
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