Consumer and Innovation Trends in Flavored Alcoholic Beverages

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New product opportunities are spurred by consumer demand for more unique and novel product flavors. Over a third (38%) of global consumers cite “unique taste/flavor” as being highly influential in encouraging them to pay more for an alcoholic drink. FAB products can capitalize on consumers’ willingness to experiment through new product development.

Consumers demonstrate a desire to return to a time when life was simpler and less demanding. Indeed, two-thirds of global consumers said that living a less complicated life was important to them.

Brands can look to promote the realness and wholesomeness of product ingredients to convey authenticity and resonate with those seeking comfort and simplicity.

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Your key questions answered
How do Datamonitor’s mega-trends apply specifically to FABs? How is this likely to evolve over the next few years?
Where is innovation occurring in the FAB category and what does it look like?
Is sustainable packaging a “nice to have” or a “must have” in the alcoholic drinks space?
To what extent are consumers willing to sacrifice taste for a healthier product?
How are industry players using the online space to more effectively engage with consumers?

Major points covered in Table of Contents of this report include:
Features and Benefits
Key questions answered
See More Food and Beverages Market Research Reports

Report Details :
Published: March 2012
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