Hot Drinks in China

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RTD tea and RTD coffee are increasingly accepted among Chinese consumers, owing to the emerging convenience trend in fast moving consumer goods in China. Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in China with research from Euromonitor's team of in-country analysts.Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.If you're in the Hot Drinks industry in China, this research will save you time and money while empowering you to make informed, profitable decisions.
Published: March 2012
No. of Pages: 53
Price: Single User Lisence- US $ 3700      Corporate User Lisence- US $ 7400




The Hot Drinks in China market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth 
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:

What is the market size of Hot Drinks in China?
What are the major brands in China?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in China?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in China?

Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

EXECUTIVE SUMMARY
Mid- and high-end products win popularity in 2011
With rising disposable incomes and growing consumer sophistication, manufacturers introduced more mid- and high-end hot drinks products in 2011, to boost their value sales and to secure greater share. Specialist coffee shop chain Starbucks and VV Group, for instance, both launched premium coffee and soy milk products in retailing in 2011. Within tea, more consumers traded up to branded and more premium tea, in pursuit of quality products.

Hot drinks becomes more consolidated
Highly fragmented, hot drinks in China boasts numerous small and regional players, with the top three manufacturers representing less than one fifth of total off-trade value share in 2011. In spite of the fierce competition, these leading players continue to consolidate the hot drinks environment, with climbing value share in 2011 over 2010, due to their successful branding and marketing campaigns. Meanwhile, operations in the capital market (being listed on the stock exchange), helped some hot drinks players accelerate their growth with ample funds, thus to consolidate a fragmented hot drinks landscape gradually.

Modern sales channels and specialist shops play the key roles
Modern sales channels including supermarkets and hypermarkets are the key distribution channels for hot drinks in China. As hot drinks are not usually instantly consumed as with soft drinks, consumers tend to purchase hot drinks during their regular shopping trips to modern channels. As a result, coffee and other hot drinks are more frequently purchased in supermarkets and hypermarkets, where consumers have a wide range of product varieties to choose from, usually at competitive prices too. Specialist shops are more important for standard and premium tea products, where consumers can sit down and have a try before the actual purchase of tea leaves and related tea products.

Saturation will cause slower forecast growth of hot drinks
Saturation and the robust development of alternatives in soft drinks, such as RTD tea and RTD coffee, are likely to be the major threats to forecast volume growth of hot drinks in China, which is anticipated to slow down with a worse performance than the review period. Overall, hot drinks is expected to register modest CAGR volume growth, led by healthy total volume growth of coffee over the forecast period.
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June 12, 2012 at 1:21 AM

Thanks, to giving information about hot drinks in china. RTD tea and RTD coffee of china are famous in the world. The growth of this tea and coffee is better.
RTD Coffee market

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