China Jewelry Industry Report, 2011-2012

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The flourishing jewelry market of China fuels a number of competitive domestic enterprises, such as Chow Tai Fook, Laofengxiang, Chow Sang Sang and Old Temple Gold. Meanwhile, the international leading brands including Cartier, De Beers and Tiffany also enter the Chinese market and have occupied the high-end jewelry market of China.
  • Chow Tai Fook is the largest jewelry brand in China and mainly engages in gold jewelry, mosaic jewelry, platinum, K-gold and watches. By the end of September 2011, the company had 1,506 sales terminals (including watch stores) which were mainly distributed in mainland China, of which the jewelry outlets hit 1,421 and those in mainland China took 93.9%.
  • Lao Feng Xiang is the largest gold jewelry company in China. It consumed 45 tons of gold for its jewelry products in 2010, accounting for 12.6% of China’s total gold consumption and the proportion is expected to reach around 13% in 2011. Moreover, the company actively develops new products and now boasts four new kinds of products including “emerald, jade, pearl and natural gemstone” jewelry, in addition to the traditional four categories of products like “gold, silver, platinum and diamond” jewelry.
  • Chow Sang Sang, the first Hong Kong listed jewelry company, has two well-known brands, namely, Chow Sang Sang and Emphasis Jewelry, and has a number of stores in mainland China, Taiwan, Hong Kong and Macao. As of H1 2011, the company’s jewelry stores in mainland China, Hong Kong and Macao, and Taiwan registered 193, 41 and 22, respectively.
  • Old Temple Gold and Yayi Gold are the two successful gold jewelry brands of Shanghai Yuyuan Tourist Mart. The gold jewelry sales of Yuyuan Tourist Mart got to RMB4.197 billion in 2010 and soared to RMB 7.927 billion in H1 2011, far exceeding the full year 2010 level.

China Jewelry Industry

Published: March 2012
No. of Pages: 90
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Among the jewelry products, gold, platinum and diamond jewelry are the most popular. Additionally, emerald and pearl jewelry also garner particular attention from the market.
  • Gold Jewelry. China is the second largest gold jewelry consumer after India. The consumption of gold jewelry in China amounted to 357.1 tons in 2010, accounting for 62.5% of the national gold consumption; and the figure grew 27.9% YoY to 456.7 tons in 2011.
  • Platinum Jewelry. China ranks No. 1 in platinum consumption in the world for years and consumed 52.4 tons of platinum jewelry in 2011, making up 68.3% of the global total.
  • Diamond Jewelry. China starts late in diamond jewelry consumption but witnesses rapid development, and has become the second largest diamond jewelry consumer after the United States. The boom is principally propelled by the wedding market, especially the demand for diamond rings, and the investment market.
List Of Charts
Jewelry Industry Chain
Growth Rate of Retail Sales of Enterprises above Designated Size in China’s Wholesale and Retail Industry, 2007-2011
Market Demand Structure of Jewelry in China
Urban Per Capita Disposable Income and Rural Per Capita Net Income in China, 2006-2011
Number of Marriage Registration, 2006-2011
Transaction Volume and Value of Precious Metals in China, 2011
Per Capita Consumption of Jewelry by Country
Main Jewelry Production & Processing Companies in China and Their Processing Capacity
Main Jewelry Processing Trade Bases in China and Their Output Value
Special Gems and Jewelry Industry Bases in China
Sales of Jewelry in China, 2001-2011
Demand for Main Jewelries in China, 2010-2011
Brand Orientation of Jewelry in China, 2010
Market Share of Main Jewelry Brands in China, 2010
Output of Gold in China, 2007-2012
Consumption of Gold in China, 2007-2012
Consumption Structure of Gold in China, 2011
Gold Consumption of Jewelry Industry in China, 2007-2011
Top 10 Brands of Gold Jewelry in China, 2011
Spot Closing Price of Gold (Au9995) at Shanghai Gold Exchange, 2011-2012
Prices of Gold and Gold Jewelry of Main Jewelry Brands in China, Feb.15, 2012
Total Consumption of Platinum Worldwide, 2008-2011
Consumption Structure of Platinum Worldwide, 2010
Total Platinum Consumption of Jewelry Industry in China and Worldwide, 2009-2011
Average Spot Price of Platinum (Pt9995) at Shanghai Gold Exchange, 2011-2012
International Market Price of Diamond, 2007-2012
Output of Pearl in China, 2005-2011
Transaction Volume of the Latest Sessions of the Union of Myanmar, Jewelry Fair
Sales of Beijing Caishikou Department Store Company, 2007-2011
Sales of Gems and Jewelry in Yunnan, 2008-2011
Sales Structure of Jewelry by Outlet in China, 2007-2012
Development Process of Chow Tai Fook
Operating Revenue and Net Income of Chow Tai Fook, FY2009-FY2012
Gross Margin and Net Profit Margin of Chow Tai Fook, FY2009-FY2012
Operating Revenue of Chow Tai Fook by Product, FY2011-FY2012
Operating Revenue of Chow Tai Fook by Region, FY2011-FY2012
Sales Revenue Breakdown of Chow Tai Fook by Sales Model, FY2009-FY2012
Number of Sales Terminals of Chow Tai Fook, FY2009-FY2012
Sales Channels of Chow Tai Fook by City, FY2009-FY2012
Operating Revenue and Net Income of Lao Feng Xiang, 2008-2011
Operating Revenue and Gross Margin of Lao Feng Xiang by Product, 2009-2011
Jewelry Raw Materials Purchasing Channel of Lao Feng Xiang

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