Market Forecasts | How Britain Shops for Homewares 2012

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ReportsnReports add new market Research Report"How Britain Shops for Homewares 2012" to its store. The proportion of consumers shopping for homewares has declined again this year falling 3.3 percentage points to 41.4% of shoppers. The sector has lost 7.8 percentage points in three years, a substantial share of the shopping population. How Britain Shops Homewares examines, who shops for personal care, where they shop, and whether they are satisfied with their current store.
How Britain Shops for Homewares
Published: April 2012No. of Pages: 239
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Features and Benefits
  • Effectively plan your marketing strategy by identifying underdeveloped demographic groups for both your and your competitors customers
  • Improve your offer and gain more appeal with your customers by discovering the drivers of loyalty and disloyalty among your customers
  • Identify which customer groups offer the most opportunities with data segmented by geography and demographics
Highlights
  • The proportion of consumers shopping for homewares has declined again, marking the third year of decline for the sector. Pressures on disposable incomes, as well as uncertainty surrounding the housing market has put homewares purchases firmly at the back of people's minds as they divert spending towards more essential purchases.
  • For the third year running, shopping around has stayed level at an average of 1.5 stores used by homewares shoppers in addition to their main store. Asda and Tesco have managed to deter their customers from shopping around, with below average levels, while John Lewis, Marks & Spencer and Wilkinson return the average score.
  • Price is the most important factor affecting loyalty for homewares shoppers, reflecting the impact that the wider economy has had on discretionary spending, and thus the homewares sector. Consumers have been cutting back on discretionary purchases, and the essential purchases which have been made have been far more considered than before.
Your Key Questions Answered
  • How has the profile of the consumers shopping at the main homewares players changed over the past year and what has caused this?
  • What drives consumers to shop for homewares at both you and your competitors? What makes them disloyal?
  • How many other stores do your shoppers use for homewares and what stores are these?
Retailer highlights 
  • Asda retains its main user crown for homewares but Tesco applies further pressure
  • Young professionals have traded away from Tesco
  • Loyalty drops for Sainsbury's as customers shop around
  • Main user share rises at Dunelm Mill, as demographic reach broadens
  • Argos loses ground among AB shoppers
  • Wilkinson achieves strong gains in loyalty
  • Loyalty reaches a 10 year peak for IKEA
  • M&S gains visitor and main user share
  • Visitor share grows at John Lewis as expansion of standalone home stores continues
  • Debenhams sinks to 10th in homewares for visitor and main user share
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+ comments + 1 comments

April 3, 2013 at 5:55 AM

Very nice article,i really like it,hopping some more such post related to Homeware shopping.

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