Mobile commerce is about the explosion of applications and services that will become accessible from Internet-enabled mobile devices. It involves new technologies, services, and business models. It is quite different from traditional e-commerce. Mobile phones, tablet commuters, PDAs (etc.) impose very different constraints than desktop computers. The ecosystem and value chain for mobile commerce is unique and evolving in a different manner than e-commerce as a whole. Our mobile commerce research goes beyond a simple state of the industry.
Mobile Commerce 2012 provides analysis of technologies, solutions, opportunities and challenges facing the industry. We also evaluate the regional and country prospects for mobile commerce as well as emerging applications and supporting technologies such as Radio Frequency Identification (RFID) and Near Field Communications (NFC). We also provide a view into the future of mobile commerce with critical analysis of the emerging economic environment including scenario analysis.
Audience:
Mobile Network Operators
Mobile Software Developers
OSS/BSS Solution Providers
Handset and Tablet Manufacturers
Mobile Payment Service Providers
Content and Applications Aggregators
Wireless Privacy and Security Specialists
Mobile Marketing and Advertising Providers
Telecommunications Infrastructure Providers
Major Points Covered in Table of Contents of this report include:
1. EXECUTIVE SUMMARY
2. MOBILE COMMERCE PAYMENT METHODS, AND ITS SECURITY
3. THE FUTURE OF MOBILE COMMERCE APPLICATIONS
4. MOBILE BANKING AND ITS FUTURE
5. THE DEVELOPMENTS OF HANDSETS EFFECT ON MOBILE COMMERCE
6. MOBILE COMMERCE MARKET FORECAST
7. MOBILE COMMERCE VENDORS
8. CLOUD COMPUTING IN M-COMMERCE
9. SOCIAL MEDIA AND M-COMMERC
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